The $10M Builder Growth System

The $10M Builder Growth System

How established builders go from $3M-$5M to $8M-$10M in 12 months, by winning higher-value jobs on a predictable system instead of waiting on referrals.

Built for established custom home builders doing $3M-$5M a year who want to scale to $8M-$10M. You don't need more cheap leads. You need higher-value jobs, $500K-$2M projects, won on a system that runs without you stuck in the trenches.

Book a Discovery Call See Our Results
1,300
Enquiries
200+
Consultations Booked
$54M
Quotes & Tenders
Total Client Results · 2026
Who This Is For

This isn't for every builder.

It's for established builders ready to scale to eight figures, not just stay busy.

✓You're an established builder doing $3M-$5M a year
✓You want to scale to $8M-$10M in the next 12 months
✓You want higher-value jobs, not just more leads
✓You're quoting $500K-$2M projects
✓You're still the one doing the quoting, estimating, site management
✓You know you need a system, not more hustle
Why Most Builders Stay Stuck

An invisible ceiling. Two root causes.

Problem 01

No Predictable Lead System

Your marketing is generic, so the leads are a mixed bag. You're not showing up consistently in front of the right people, which means when someone's ready to build, a competitor who's been in their feed gets the call instead of you.

Cold leads. Wasted consultations. A business that grows when referrals happen and stalls when they don't.

Problem 02

Inconsistent Sales System

Leads come in and fall through the cracks. No pipeline visibility, no follow-up system, no accountability on who's been spoken to and what stage they're at. Quotes go out. Silence comes back.

You're losing deals you should be winning, and you don't know why.

How We Fix It

Two Systems. One Goal. More Signed Contracts.

System 1 · Lead Generation

Meta Ads, Done For You

We build and manage your Facebook and Instagram campaigns end to end. Targeting, creative, copy, integration, all handled. Built around your ideal client: homeowners in your service area with the budget and intent to build.

Solves Problem 01
System 2 · Lead Management

Qualification & Appointment Setting

Every lead that comes in is contacted within minutes, qualified against your criteria, and booked into your calendar. You see everything: who's in the pipeline, what stage they're at, how many quotes are out.

Solves Problem 02
Exactly What You Get

Everything you need. Nothing you don't.

01

Done-for-You Meta Ads Management

Targeting, copy, creative, integrations. We generate qualified buyers, not cheap clicks.

02

Custom Builder CRM Buildout

Every lead tracked from first enquiry to signed contract. Automated responses, booking rates, close rates, full ROI visibility.

03

Automated SMS Follow-Up & Reactivation

Keep leads warm. Re-engage dead ones. Increase show rates.

04

Sales Process Consulting

We coach you through every stage: qualifying, scheduling, proposals, closing. Stop winging it.

05

Monthly Strategy Calls

Expert feedback, account optimisation, business consulting. Not just a check-in call.

06

Quick Cash Campaign

Re-engage leads you wrote off. Book appointments from your existing database.

07

Dedicated Lead Receptionist

We call every lead within 5 to 30 minutes. Up to 7 to 10 dials in 14 days if that's what it takes.

08

Sales Playbook & Referral Flywheel

The exact system that turns one job into two or three.

Client Deep Dive

How 3R Projects hit full capacity.

Antony Roncevic, 3R Projects
Antony Roncevic
3R Projects
Custom Home Builder · Sydney
445
Leads
74
Qualified Buyers
33
Consultations
$10.56M
Quoted
$5.2M
Won & Tracking
$16K
Total Ad Spend
Where He Started

Referral-dependent for over 15 years. He'd never run a single ad and was sceptical of marketing after seeing other builders get burned. His pipeline was invisible: work came from mates and past clients, and he had no real view of what was in play or what was slipping.

What We Built

A full front end for his business. Meta ads targeting homeowners in his area with the budget and intent to build. A custom CRM tracking every enquiry. Automated follow-up. And a receptionist team calling every lead within 5 to 30 minutes, up to 7 to 10 dials over 14 days to get them booked.

The Results

450+ new enquiries and 74 qualified buyers. $10.56M in quoted pipeline off $16K total ad spend. He hit his first year at full capacity in 2026, is tracking $5M in new work won, and now spends 90% of his time working on the business, not in it.

Why It Worked
✓
He trusted us to handle the leads. Our team followed up every enquiry within minutes, and he never chased a single lead himself.
✓
He understood social leads need nurturing. He didn't write them off as tire kickers. He stayed patient.
✓
He sent us content fast. Photos, videos, and job footage whenever we asked.
✓
He showed up to every quote in person. No emailed proposals, no crossing fingers.
Results From Builders We Work With

Numbers don't lie.

These aren't cherry-picked. These are active clients across Australia.

3R Projects
Sydney Custom Home Builder
445
New Leads
74
Qualified Buyers
33
Consultations
$10.56M
Quoted
Winning $5.2M. On track for full capacity in 2026.
KentBuilt
Adelaide Custom Builder & Renovator
315
New Leads
68
Qualified Buyers
20
Consultations
$3.35M
Quoted
$500K already won. $1M extension closing EOY.
Sydney Build Co
Sydney Renovator
145
New Leads
51
Qualified Buyers
20
Consultations
$525K
Quoted
$400K won.
Grey Goose Homes
Melbourne Bespoke Luxury Builder
52
New Leads
9
Qualified Buyers
4
Consultations
$6.5M
Tending
Average lead value: $1.9M.
957 total leads · $17.5M+ in pipeline value · Across 4 active clients
What We Need From You

This only works if you work it.

Seven non-negotiables:

01
Drop "tire kicker" from your vocabulary. Most of those are buyers who are still clarity-shopping, not price-shopping.
02
Follow up every qualified buyer within 1 hour during business hours.
03
Book a free site visit with every lead who has the budget, location, and scope.
04
Never no-show, cancel, or be late to a site visit.
05
Do face-to-face sales. No emailing proposals and hoping.
06
Treat every "no" as "not yet." Silence is not a no.
07
Provide photos and video content when we ask for them, fast.
What Your Pipeline Could Look Like

From ad spend to signed jobs.

$4K-$6K
Ad Spend
→
40-60
Leads
→
15-20
Qualified
→
8-10
Consultations
→
4-6
Proposals
→
1-2
Signed Jobs

For builders quoting $100K-$2M jobs. One job covers a full year of your investment.

Investment

$3,000/month plus ad spend. No lock-in, no hidden fees.

Retainer
$3,000/mo

Management, system, receptionist, and strategy. The full Builder's Growth System.

Ad Spend
From $1,000/mo

Paid direct to Meta, never through us. Completely separate from our retainer.

We operate month-to-month. We recommend a 3-month minimum to see the system working. After that, you stay because it's working, not because you're locked in.

We take on a maximum of 1 builder per area. That's not a sales line. It's how we protect your competitive advantage.

The Discovery Call

What we'll cover on the call.

01

Your Current Situation

Where your leads come from now, what's working, and what a good month looks like versus a slow one.

02

The Jobs You Actually Want More Of

Your ideal job type, your ideal size, and the clients actually worth your time.

03

Your Service Area & The Opportunity

Demand in your area, whether there's a gap to run ads into, and what to expect in the first 60 to 90 days.

04

Whether We're The Right Fit

We're selective. If it's not a fit, we'll tell you straight.

05

Any Questions You Have

How it works, what we need from you, and realistic expectations from day one.

06

What Happens After The Call

What onboarding looks like, what we build first, and when to expect leads moving.

Book a Discovery Call
FAQs

Straight answers.

No lock-in. We invoice month-to-month, every 30 days. We ask for an initial 3-month engagement, the minimum time to find what works in your market and start booking consultations consistently. After that, you stay because it's working, not because you're tied to a contract.

You do, directly to Meta. Ad spend never passes through us. We recommend a minimum of $1,000/month to generate enough volume to work with. It's completely separate from our retainer.

Only leads that come through your Meta ads and enter our CRM are attributed to us. Referrals, architect introductions, word-of-mouth, none of those are tracked in our system. We report only on the leads we actually generate for you.

Partly trust. We choose clients we trust. But it's backed by your CRM. Every lead we generate is tracked from first enquiry through to pipeline stage. We see when a lead moves from consultation to tender to contract, and we ask you to keep those stages current. Hiding your own success is grounds to end the engagement. It's in the contract.

We'll review what you've got. Most builders come to us with a boosted post or a traffic campaign generating clicks but not leads. We don't recommend running both at once. It's usually wasting your money.

We run continuous testing, typically 30 to 40 ad variations a month across different hooks, formats, and angles. Month one is high-volume testing to find what resonates in your market. By months two and three we know what's working and double down. You supply photos and short video from your jobs. We handle all copy, design, strategy, and setup.

Yes, sometimes better. Less competition means lower cost-per-lead and faster market saturation. Your reputation travels faster in a smaller town, so brand consistency matters even more. And since we only work with one builder per area, if you're in first, your competitors can't access the same system.

Your competitors are already getting leads online.

Your area might still be available. Let's find out.

Book a Free Discovery Call

No obligation. 30 minutes. We'll show you exactly what this looks like for your business, your market, and your numbers.

We don't take on more than 1 builder per area.